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SEO is the commonly used acronym for ‘search engine optimisation,’ which is, as the name might give away, the process of optimising your website to increase its rankings in the search engines for the search terms relating to your products, services or website. But why would anyone bother?

Well, search engines such as Google and Yahoo use bots known as crawlers or spiders to scour the web. It’s these crawlers that return the information that features in the search engine. Optimisation on your website itself involves making it clear to these search engine bots, essentially, exactly what keywords and phrases your site is the most relevant for, without hampering the human user experience.

It’s worthwhile too, considering the fact that, as a society, we love to shop online. We buy everything from the Internet, from food and clothes to car insurance! The convenience and simplicity means we’re spending ever more online.

Businesses invest a lot of time, effort and money into search engine optimisation and there’s a good reason. In 2009 in the UK alone, 38 billion was spent online, this in spite of a very serious recession from which we only officially emerged towards the end of that year. Forrester Research expect this figure to rise to 26 in 2014.

More and more businesses are switching on to the fact that simply having a website is really not enough unless people can actually find it. And as Internet users globally have something of a love affair with Google and the other major search engines, ranking well within them is a key way of generating website traffic from consumers searching for your products and services.

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